(NaturalHealth365) You’ll never get this nutrition news in the lame-stream media. Store bought “fresh” squeezed orange juice is not really fresh. Unfortunate, but true, most people buying commercially-produced fruit juices have been deceived by clever marketing campaigns. So, if you trust, the most famous brands such as, Tropicana, Minute Maid, or Florida’s Natural – think again.
Watch out for orange juice that always taste the same
Most popular beverages follow a recipe to ensure a consistent flavor. In fact, they model a system used by Coca Cola, Pepsi or even Starbucks Frappuccino. You see – the beverage industry and weird science make sure that store bought orange juice is consistent when you consume it – every time.
Boosting the flavor is a secret within orange juice makers. But, anytime makers announce a “breakthrough” carton orange juice – I get suspicious about drinking it. Keep in mind, juice makers know that if they preserve the orange color and flavor – consumers will keep buying their products without question.
The dirty little secret behind commercial orange juice
Television ads for juice would have you believe that a local farmer hand picks the oranges before juicing and boxing the end product. But, you know what they say, truth is stranger than fiction. After the oranges are squeezed, the juice is stored in giant holding tanks and the oxygen is removed from them. This allows the (flavorless) liquid to keep for up to a year without spoiling.
Centralized juice manufacturing destroys all nutritional value.
By stripping the oxygen it means the flavor providing substances are removed. Then, the juice companies hire flavor and fragrance companies, the same ones that formulate our perfumes, and personal care items – to create their magic of deception.
Don’t believe the marketing hype and lies of the dead juice producers
Millions of consumers actually believe it’s better to buy orange juice labeled “fresh squeezed” versus regular brands. In addition, the public is told that orange juice is made with real Florida Valencia oranges. That would be nice – if it were true – but these juice companies simply sell chemically altered, sugar water. Don’t buy it – especially if you’re diabetic!
Protect your health by doing critical research
Here are the facts: Pepsi owns Tropicana, Coke owns Minute Maid and together they produce over 59 percent of the orange juice in the United States. Do you trust these brands to create healthy products?
The commercial juice industry generates billions of dollars per year. And, make no mistake about it, they do not have your health as a top priority. Profit margins are the name of the game and this quote from Pepsi Cola beverages chief Massimo D’Amore says it all:
“We have lost perspective here on the primary reason we are in business, which is to make money.”
Although there’s nothing wrong with making money – food producers should always keep the health of their customers – a top priority. Don’t assume anything – learn about where your food comes from; what has been done to it and avoid unhealthy or unethically created foods.
By the way, a winning strategy for (real) fresh orange juice is to make it yourself with whole, organically grown oranges. Just be sure to peel away the orange rind before juicing. I, personally, use the Jay Kordich jucier – it’s reasonably priced and easy to use.
About the author: Blanche Levine has been a student of natural healing modalities for the last 25 years. She had the privilege of working with some of the greatest minds in Natural Healing including Naturopaths, Scientist, and Energy Healers. Having seen people miraculously heal from all kinds of dis-ease through non-invasive methods, her passion now is to help people become aware of what it takes to be healthy.