Artificial colors trigger unwanted human behaviors

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Artificial Color Dangers(NaturalHealth365) In the 1970s, Dr. Ben F. Feingold, a physician out of Kaiser Permanente, noticed the link between behavior and artificial colors. Some physicians embraced his studies and began recommending special diets, however, many physicians found there was not enough evidence and did not recommend abstaining from artificial colors.

Seven years ago, a friend of mine published an article about artificial colors and the unknown fact that nearly all artificial colors contain lead, mercury and arsenic – along with a wide array of other chemicals. Since that time, more research has been published affirming that artificial colors do in fact impact behavior, particularly for those children who are consuming artificial colors on a daily basis.

How can the Food and Drug Administration allow this to happen?

The February 2014 issue of Clinical Pediatrics stated the amount of artificial food colors certified by the Food and Drug Administration (FDA) has increased more than five-fold from 1950 – 2012. They further state that double-blind challenges with artificial colors have noted behavior reactions such as hyperactivity.

Nutritional Review found that when kids consumed artificial colors, those with ADHD actually had less attention, were more impulsive and had increased hyperactivity. Both this study as well as an article published in Neurotherapeutics found that artificial colors actually impact more children than just those diagnosed with ADHD and both believe it is a ‘public health problem’.

Don’t waste your money on poisonous products.

Artificial colors are pervasive. They are in candy, supplements, medications, cereal, yogurt, breakfast bars, cheese, bread, marshmallows, soaps and shampoos (to name a few examples).

On a daily basis, children come into contact with all of these and they can have a synergistic effect on them. For instance, a child wakes up eats cereal with artificial colors, takes their chewable vitamin with artificial colors, brushes their teeth with toothpaste that has artificial colors and then heads off to school. While there, they eat their fruit roll up or their sandwich that contains artificial colors and are hyper when they return to their class.

They then come home and have some grape juice and have macaroni and cheese both of which have artificial colors. They later take a bath using soap with artificial color as well. Day after day, this can be a great burden to a little body.

The best way to avoid artificial colors

Buying organic product fruits, vegetables and meats are one way. If you want to buy snacks for your children, buy those organic as well. There are many brands of organic snack products that are free of artificial colors.

If your child is addicted to soda, you can begin to wean them off of soda by introducing Zevia, Blue Sky Zero or adding Stevita to sparking water. These options not only have no sugar, but they are free of artificial colors as well.

Be sure to choose a good quality nutritional supplement – free of artificial colors and aspartame plus, if your child needs medication for any reason, find a compounding pharmacy that can make it for you without artificial dyes.

The benefits of using natural colors in the diet

Sometimes your child really wants color added – such as if you are making homemade play dough or to color Easter eggs. There are natural colors out there than can be used and you can purchase them at your local health food store, online or even make them yourself. Turmeric, for instance, is used as a natural yellow food color. Using plants from your garden to get other colors is also a possibility.

Since we know that kids are impacted by artificial colors and we know they contain lead, mercury and arsenic, it’s truly a necessity to reduce and eventually eliminate them from your child’s diet. You may be pleasantly surprised by their positive change in behavior and the fewer instances of illness they will have.

Using CEASE to help children detox from artificial colors has been quite effective and adding supplements such as omega-3’s can further help children who are experiencing behavior issues.

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About the author: Sima Ash of Healing 4 Soul is a clinical and classical homeopath and certified clinical nutritionist who utilizes a unique approach pioneered by Tinus Smits, M.D. called CEASE therapy. The aim of CEASE treatment is systematic detoxification of the causes of illness, leading to step by step improvement and restoration of health in the individual. For additional information, please visit – You can follow Sima on Facebook at ‘Cease Therapy California’ and through her weekly blog on


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  • 1555

    noticed the connection between red dye on the jacket of my Theragran vitamins
    and my feeling as if I was about to jump out of my skin – in 1979 !

    stayed off the vitamins for a week then returned to them …after a week of
    normal peaceful me , the antsy me returned !

    I washed the vitamin coating
    off, and ate the rest of the bottle – being the peaceful me.

    Of course
    the DISGUSTING criminal FDA , the right hand/revolving door of the drug
    companies will do all in its power to create new customers for ADD

    Thanks for making this known to main stream America

    • Roberta

      Same happened with my son’s medicine. We thought he was allergic to several different antibiotics and then discovered that he was actually just really sensitive to the red dye. Thank goodness for compounding pharmacies!

  • Lisa

    OMG – the article the author refers to in her sources section is fantastic – https://www.townsendletter. com/Nov2007/artfood1107.htm

    It literally goes through every color and lists the amount of lead, mercury and arsenic in every color and it is different for what we eat versus what we put on our skin.